I’m writing this from the living room of my friend’s Morgan and Tony apartment outside of Chicago. Emily and I were supposed to be back in Des Moines yesterday but the latest snowmageddon waylaid us. Thank goodness for good friends.
You cannot safely door knock in this weather. Don’t be the idiot who tries and certainly don’t call the press if you’re going to be that idiot.
1. Phone calls
Thought you could escape them, eh? Everyone is home. Dust off the call sheets you’ve been ignoring and plow through them. (Pun intended) You’ll thank me when you and your campaign manager speak the next day and asks you what you did.
2. Online town hall
In the last episode of my long neglected podcast I talked about how to use platforms like Spreecast and Google Hangouts to hold town halls online. What better time than when everyone is bored and stuck in the house?
Don’t feel the need to dress up. You’ll score mad “Just Like Me” points if you’re in a hoodie and jeans like everyone else.
3. Work those hashtags
#snowmageddon #snowpocalypse #Chiberia. If these look like a foreign language to you, ask the nearest teenager, 20-something or call your nerdiest campaign intern and find out.
Snapping a selfie (yes, they’re ok to do in politics) while you’ve been shoveling using one (or more if on the appropriate platform) of these tags and using a caption like “Still easier than fundraising” would be a great way to rack up some likes and shares.
4. Post emergency services contact info
It’s important you don’t neglect that weather conditions like the ones were experiencing today are dangerous. It’s currently -13° F in both Chicago and Des Moines and the windchill at my house is bringing temps down to -37° F. That’s deadly.
Post the contact information for emergency services on your campaign blog. Remind readers to check on their neighbors, especially the elderly and those with young children.
5. Warm beverage recipes
Perfect for Pinterest or Facebook. Snap a photo of your hot chocolate, slap it up there and ask readers for their favorite recipes. Try them and give your real time reviews.
A day stuck in the house, or in my case someone else’s, needn’t be a wasted one. You can safely take advantage of the situation and show the jaded electorate you’re in the same chilly boat they are.