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We need to talk about your campaign blog

For most campaigns the blog has gone from being the must-have thing to the barren wasteland your press releases and opposition research goes to die.

Yes, the blog. That thing you keep hearing is dead. For many campaigns the blog has gone from being the must-have thing to the barren wasteland your press releases and opposition research goes to die. Let’s fix that together, yeah?


Fake It ’til You Make It

Sure, you may not yet have that desk on the Senate floor, but that doesn’t mean you can’t stick it to the incumbent by acting as if you were. It’s a great way to show you won’t need training wheels after you take your oath.

  • Ask “What if…”

    You have specific things you want to get done once you’re elected. Use these posts to speculate (with research, not blindly) at the outcomes of your idea being implemented or rejected.

  • Your Side of the Argument

    Write the speech you’d give against Senator Stickinthemud’s latest legislative lemon.

  • Reaction to Events

    Your incumbent opponent just voted against HF203, the Puppies and Flag Pins for All Act? Don’t just fart out another press release stating “this is simply another reason Congressman Crumplebottom is out of touch with [INSERT STATE/DISTRICT HERE]’s working families.Show us why this is bad for your constituents and what you’d do differently.

This Campaign Isn’t About Me…

A major pet peeve of mine is when a candidate will say “this campaign isn’t about me” on the stump but their website is just shy of a holy shrine to themselves.

  • Profile of supporter
    In film school I was taught “show, don’t tell.” Now’s your chance!

    Some of the best videos I made on the 2008 campaign had Barack Obama in, at best, a supporting role. Take Charles Alexander for example:

    More recently, local candidates (and, full disclosure, awesome clients) Claire Celsi and Heather Matson do it just about every week.

Don’t Fear the Wonker

The best part about your campaign blog is the total lack of a media filter. Want to go off for 30+ paragraphs on building efficiency? Go for it. These won’t be the most read posts on your site, but it helps build credibility and strength to show voters you know what you’re talking about.

Start Today

Results will take some time. Votes and donations won’t start pouring in immediately after you hit publish but having this body of work will help bolster your case to the electorate.

Don’t let the medium trip you up, text, audio, video, etc. Pick the one that works best for you and get producing. Let me know if you need some help.

Photo credit: Boris van Hoytema. CC-BY-2.0