I have some thoughts.
This part raised a big red flag for me:
If they have a personal profile, but aren’t willing to convert it to a page, then you’ll want to talk through privacy settings.
Your campaign will be seriously limited by using a personal profile rather than a page.
- You must have a “business page” to use all the features of Facebook’s powerful ad platform, live video, and Q&A feature, amongst many others.
- Profiles have a limit of 5000 friends. Pages can have an unlimited number of likes.
- It is technically against Facebook’s terms of service to use a profile to represent anything other than a person. It’s a grey area when we’re talking about a candidate vs. a campaign but why risk getting shut down?
Once your account is set up and you’ve followed your initial set of people, grab Tweetdeck and set up a column that searches
near:50315, replacing my zip code with yours, of course. BAM. Instantly know what people are talking about in your neighborhood.
You’ll be able to see all the tweets happening in that zip code. If you’re in a city, it can be like a firehouse so maybe add some additional parameters to that search. Click on operators to see all your options.
Engage people. I cannot stress this enough. The best way to get people to follow you is to listen to them and respond. Congratulate Susie High School on getting into Stanford. Give an LOL to Middle Age Mike who just posted a #tbt photo of him with a Ron Jeremy ‘stache, a can of Schlitz, and his Trans Am.
In short, listen and show people you give a hoot.
Twitter is the cocktail party of the internet. Get in there and schmooze. You can start by schmoozing with me!