Skip to content

More ways to build your social media presence from scratch

Laura Packard has a good piece in Campaigns & Elections on building your social media presence up from scratch. I have some thoughts.

Laura Packard has a good piece in Campaigns & Elections on building your social media presence up from scratch.

I have some thoughts.

Facebook

This part raised a big red flag for me:

If they have a personal profile, but aren’t willing to convert it to a page, then you’ll want to talk through privacy settings.

Your campaign will be seriously limited by using a personal profile rather than a page.

Twitter

Once your account is set up and you’ve followed your initial set of people, grab Tweetdeck and set up a column that searches near:50315, replacing my zip code with yours, of course. BAM. Instantly know what people are talking about in your neighborhood.

You’ll be able to see all the tweets happening in that zip code. If you’re in a city, it can be like a firehouse so maybe add some additional parameters to that search. Click on operators to see all your options.

Engage people. I cannot stress this enough. The best way to get people to follow you is to listen to them and respond. Congratulate Susie High School on getting into Stanford. Give an LOL to Middle Age Mike who just posted a #tbt photo of him with a Ron Jeremy ‘stache, a can of Schlitz, and his Trans Am.

In short, listen and show people you give a hoot.

Twitter is the cocktail party of the internet. Get in there and schmooze. You can start by schmoozing with me!